Consulting firm for iconic brands

At HYLE we help brands rethink how they communicate, connect and grow

By leveraging 15 years of experience as entrepreneurs, managers, and advisors to support our clients

What we do

Brand Strategy

We empower companies to craft relevant brands that drive competitive  advantage and unlock exceptional growth. Guided by data, fueled by insight and inspired by creativity, we bring to life winning brand strategies,  innovative launch programs, compelling campaigns and optimized  organizational solutions to amplify market impact.

Define brand purpose and positioning

Defining a brand's strategic foundation and market positioning to ensure relevance.

Brand identity
creation

Crafting a distinctive identity by developing visual and verbal elements for a new or refreshed brand

Brand portfolio
architecture definition

Aligning brands within the company portfolio with market opportunities and defining the relationships between them.

Brand launch
and scaling

Creating and executing an integrated launch and scale strategy by combining insights, data, and creativity.

Define brand purpose
and positioning

Defining a brand's strategic foundation and market positioning to ensure relevance.

Brand identity
creation

Crafting a distinctive identity by developing visual and verbal elements for a new or refreshed brand

Brand portfolio
architecture definition

Aligning brands within the company portfolio with market opportunities and defining the relationships between them.

Brand launch
and scaling

Creating and executing an integrated launch and scale strategy by combining insights, data, and creativity.

Growth Strategy

Our solutions are tailored to meet the needs of forward-thinking  leaders—whether it’s defining where to play, how to win, or how to execute.  We unlock new pathways to growth by reshaping value propositions, rethinking distribution channels, product offering, and creating compelling marketing strategies, empowering brands to maximize their potential and lead with purpose.

Customer and demand insights acquisition

Leveraging market research, primary research, and advanced AI techniques to uncover customer needs and sentiment.

Define a compelling  value proposition

Creating a unique value exchange between the brand and its customers to ensure differentiation from competitors.

Exploration  of new growth paths

Identifying untapped opportunities for new products, services, distribution channels or business model to unlock growth.

Creation and execution of marketing strategies

Leveraging marketing as a growth engine by linking customer insights,
data and creativity for omnichannel campaigns.

Customer and demand
insights acquisition

Leveraging market research, primary research, and advanced AI techniques to uncover customer needs and sentiment.

Define a compelling
value proposition

Creating a unique value exchange between the brand and its customers to ensure differentiation from competitors.

Exploration of
new growth paths

Identifying untapped opportunities for new products, services, distribution channels or business model to unlock growth.

Creation and execution of marketing strategies

Leveraging marketing as a growth engine by linking customer insights,
data and creativity for omnichannel campaigns.

Clients

EssilorLuxottica

Eyewear

Icon Yachts

Yachting

Persol

Eyewear

Sease

Apparel

Italia Eventi Group

Live Events

Condè Nast

Media

Questions we help brands answer

Q.1

Are my brand’s values clear  to both my organization  and the market?

A.1

Through a process that includes analyzing the past and present while engaging all relevant stakeholders, we help brands define a clear and distinctive identity to be communicated both internally and externally.

Q.2

How are the market  and consumers evolving?

A.2

We conduct primary and secondary market analyses to help our clients understand the competitive landscape in which they operate and the evolving preferences of their current and potential consumers.

Q.3

Is my brand image still relevant and effective?

A.3

We create modern and comprehensive brand identities, starting with an in-depth analysis of values and target audiences, designed to adapt seamlessly across all contemporary communication channels.

Q.4

Who are my target consumers, and how  can I reach them?

A.4

We conduct in-depth studies to enhance understanding of the current customer base and potential new targets, aiming to identify the most effective communication strategies to reach them.

Q.5

What is the correct positioning for my brand?

A.5

We help brands identify and position themselves in the market segment with the greatest growth potential, taking into account market trends, competition, brand history, and the company’s expertise.

Q.6

Is my distribution model aligned with my product?

A.6

We conduct an assessment of distribution channels to ensure they align with the product, brand positioning, and target consumer.

Q.7

Are there growth opportunities  I’m not seizing?

A.7

We identify untapped development opportunities in terms of markets, products, services, or business models that can unlock new growth opportunities.

Q.8

Is my marketing  strategy adequate?

A.8

We build integrated marketing plans by crafting the right mix of communication channels based on the brand's nature and needs, to maximize return on investment and drive business growth.

Q.9

Is my team aligned with my goals?

A.9

We support companies in identifying the core competencies needed to achieve their goals, recognizing potential gaps, and assisting them in building high-performing teams.