https://www.dropbox.com/scl/fi/hqshdk9obkiq4gfv4h56z/16x9-Hyle_prob3.mp4?rlkey=826ju3eqanzw3sjxqk7ekc7lf&st=d68prsh8&dl=0

Consulting firm
for iconic brands

At HYLE we help brands rethink how they communicate, connect and grow

By leveraging 20 years of experience as entrepreneurs, managers and advisors to support our clients

Brand Strategy

We empower companies to craft relevant brands that drive competitive advantage and unlock exceptional growth. Guided by data, fueled by insight and inspired by creativity, we bring to life winning brand strategies,  innovative launch programs and compelling campaigns to amplify market impact.

Defining brand
purpose and positioning

Defining a brand's strategic foundation and market positioning to ensure relevance.

Creating brand
identity systems

Crafting a distinctive identity by developing visual and verbal elements for a new or refreshed brand.

Designing brand
portfolio architecture

Aligning brands within the company portfolio with market opportunities and defining the relationships between them.

Launching and
scaling brands

Creating and executing an integrated launch and scale strategy by combining insights, data, and creativity.

Defining brand
purpose and positioning

Defining a brand's strategic foundation and market positioning to ensure relevance.

Creating brand
identity systems

Crafting a distinctive identity by developing visual and verbal elements for a new or refreshed brand.

Designing brand
portfolio architecture

Aligning brands within the company portfolio with market opportunities and defining the relationships between them.

Launching and
scaling brands

Creating and executing an integrated launch and scale strategy by combining insights, data, and creativity.

Growth Strategy

Our solutions are tailored to meet the needs of forward-thinking leaders. We unlock new pathways to growth by reshaping value propositions, rethinking distribution channels and product offerings, and creating compelling marketing strategies — empowering brands to maximize their potential and lead with purpose.

Uncovering customer
and demand insights

Leveraging market research, primary research and advanced AI techniques to uncover customer needs and sentiment.

Exploring new
growth paths

Identifying untapped opportunities for new products, services, distribution channels or business model to unlock growth.

Creating compelling
value propositions

Defining a unique value exchange between the brand and its customers to ensure differentiation from competitors.

Crafting and executing
marketing strategies

Leveraging marketing as a growth engine by linking customer insights, data and creativity for omnichannel campaigns.

Uncovering customer
and demand insights

Leveraging market research, primary research and advanced AI techniques to uncover customer needs and sentiment.

Exploring new
growth paths

Identifying untapped opportunities for new products, services, distribution channels or business model to unlock growth.

Creating compelling
value propositions

Defining a unique value exchange between the brand and its customers to ensure differentiation from competitors.

Crafting and executing
marketing strategies

Leveraging marketing as a growth engine by linking customer insights, data and creativity for omnichannel campaigns.

Services

At Hyle, we bring strategy to life through execution. Our services ensure that every brand moment is consistent, engaging, and impactful — from building relationships with the right voices to crafting immersive experiences and defining a clear creative vision.

Creative Direction
‍

Defining and overseeing the creative vision, ensuring every activation, and touchpoint reflects the brand’s identity and strengthens its positioning.

Brand Storytelling
& Social Media

Managing the brand’s narrative across digital channels, curating storytelling and
social strategies that drive consistency, relevance, and engagement.

Brand Activations
& Content Production

Creating immersive brand experiences and producing high-quality photo and
video content that capture the brand’s essence and engage its audience.

Talent and PR

Connecting brands with opinion leaders and media, building visibility and credibility through strategic relationships and high-impact exposure.

Creative Direction
‍

Defining and overseeing the creative vision, ensuring every activation, and touchpoint reflects the brand’s identity and strengthens its positioning.

Brand Storytelling
& Social Media

Managing the brand’s narrative across digital channels, curating storytelling and
social strategies that drive consistency, relevance, and engagement.

Brand Activations
& Content Production

Creating immersive brand experiences and producing high-quality photo and
video content that capture the brand’s essence and engage its audience.

Talent and PR

Connecting brands with opinion leaders and media, building visibility and credibility through strategic relationships and high-impact exposure.

Clients

Questions we help brands answer

Q.1

Is our brand purpose and positioning clear and shared internally and externally?

A.1

We clarify purpose, promise and positioning, then align leadership and teams so it becomes a shared north star. We turn it into a simple narrative that guides decisions and communication everyday.

Q.2

Do we have a distinctive identity system consistent across every brand touchpoint?

A.2

We design a distinctive visual and verbal identity system with clear rules and key assets. We codify it in practical guidelines so consistency is easy, while leaving room for creative flexibility.

Q.3

Is our brand image still relevant and effective versus today’s market expectations?

A.3

We assess current perception, cultural signals and competitive context to see what feels strong or outdated. Then we evolve cues, storytelling and creative direction to keep the brand contemporary and credible.

Q.4

Who are our priority customers and how can we reach them?

A.4

We identify priority audiences and map needs, tensions and motivations using data, research and qualitative insights. We translate findings into actionable profiles and implications for proposition, messaging and experience design today.

Q.5

Is our value proposition clearly differentiated and translated into a compelling offer?

A.5

We clarify the value exchange: what we uniquely deliver, why it matters, and what customers should believe and remember. We translate it into a sharp proposition and offer architecture that scales.

Q.6

Are we capturing the highest-potential growth opportunities (new products, services, business models)?

A.6

We explore growth pathways and assess strategic fit, feasibility and value potential. We prioritize the strongest opportunities and define the winning concept, with a roadmap from idea to test and launch.

Q.7

Is our marketing strategy focused, measurable, and aligned with brand and growth priorities?

A.7

We connect brand ambition to clear objectives, audiences, messages and initiatives. We define metrics and learning loops, ensuring resources focus on the few moves that drive the highest impact overall performance.

Q.8

Are we turning strategy into execution across content, activations and PR?

A.8

We translate strategy into coherent storytelling and a strong creative and editorial approach. We support execution across content, activations, partnerships and PR, with quality control to sustain consistency and momentum ongoing.

Q.9

What is the correct positioning for our brand?

A.9

We define positioning by clarifying who the brand is for, what it stands for, and where it wins versus alternatives. We translate it into pillars, messages and activations.

"Riccardo was able to delve into the brand’s DNA and enhance the pillars of our history. He established a process of elevation, bringing it back to prominence and transforming its perception."

Federico Buffa

Group CMO